We love productivity hacks. 1% better every day. Inbox zero. In 2018, Sam Altman published a deceptively simple blog post on productivity.

“Don’t fall into the trap of productivity porn,” warns Sam Altman—while selling us… productivity porn.

Altman’s essay is both illuminating and incomplete. Read our take on Sam Altman’s world of productivity.

One of the most common myths in the world of branding is that a fresh coat of paint, a snappy new slogan, and a big ad campaign, throw in a refreshed logo can revamp a brand. It’s the story we’ve all been sold.

Some call this transformation.

Well, it is not. It’s just putting lipstick on a pig.

So how can we do better?

How do you give career advice to a 21-year-old, to someone who has at least 45 years of his work life in front of him (think of the world 45 years ago. Computers at work wasn’t even a thing.)?

How do you give advice in a world that is turning upside down every few years?

So I sat down and synthesized the advice. The main goal I want to achieve is for him to get his fair share of the future.

Gibt es eine Welt ohne Google? Ja, denkbar.